If you find yourself in Daikanyama, a posh-yet-approachable hamlet of style in Shibuya, Tokyo, stop into Nook. A concept general store situated just off the well-heeled routes that pass by Tsutaya Books/T-Site, indigo artists Okura, or hand-made Tengui shop Kamawanu, Nook is a modern interpretation of the once-ubiquitous general stores that directly supplied their neighbors with everything from food to housewares to clothing. Nook's own-label approach ensures unique, high quality originals and its imported specialties show off the owners' tastes. My favorite part: "Lines are categorized by 'Daily,' 'Standard,' 'Relax,' 'Hobby,' and 'Seasonal.'"
You'll know you've arrived via the two-story flat-facade exterior in the shape of the simplest home, as if a child had been asked to draw the architectural detail. In stark contrast to its white exterior is its plywood interior build-out throughout which shoeboxes are stacked, coats hung and preserves displayed. In the back, a coffee shop. Upstairs, a gallery.
It's a concept proven for centuries, but a novel option in a town known for its exacting retail experiences.
